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Research First
I dive deep into the problem space before touching a design tool. Understanding comes before creating.
Keep iterating
I explore variations iterations to find what works best for real users.
Focus on What Matters
Not every problem needs solving. I identify the core issue that will make the biggest impact.
Collaborate Constantly
The best solutions come from asking questions, challenging assumptions, and working together.
Question everything, assume nothing
The right questions lead to better solutions than quick assumptions.
Simplicity comes from understanding complexity
I embrace complex problems to find the clearest, simplest solution.
Good design is invisible, great design is inevitable
When users accomplish goals without friction, design succeeds.
Design for reality, not ideals
I create solutions that work within constraints while pushing boundaries.
Consistency creates trust
Predictable interactions let users focus on goals, not figuring things out.
Design with empathy, build with purpose
Every design decision should serve the human on the other side.